people with attitude

beige is not a color, but a problem. in nature beige is worn by sand, dry grass and some ponies – but in fashion, design or architecture it developed into the colour of the undetermined. ‚ral 1001‘ is the colour that doesn’t hurt and doesn’t frighten. beige is like a virus that spreads everywhere. beige means cosy like the two-seater sofa from the furniture store, acceptable like the tiles in the new-build bathroom and practical like the good old leisure blouson and coordinated sun hat. (until apple’s famous 90’s imac even computers were just – beige). beige is the refusal of making any taste decision (and no, ‚greige‘ is not a decision either). the world is wild, life is colourful, let’s push back: be antibeige.

 „we want a few mad people now. see where the sane ones have landed us!“
george bernard shaw, ’saint joan‘

that’s the idea of antibeige: to support the crazy ones.